Why is social selling essential?
Because 91% of executives consider LinkedIn their first choice for professionally relevant content and 85% of millennials use social media to search for products and services for their companies.
Today, 73% of B2B buyers are millenials. Thus, their influence on B2B purchasing decisions will only increase as they undertake more important roles and leadership positions along their career path.
When looking for B2B products or services for purchase, the majority of millennials (56%) indicate that digital channels such as search engines, supplier websites and social media are the most important channels to search for new products and services.
The importance of LinkedIn
- 75% of B2B buyers use social media to support their purchasing decisions (HubSpot, 2017).
- 80 % of B2B leads from social networks come from LinkedIn.
- 45 % of marketers won customers thanks to LinkedIn (Quick Sprout).
- 65% of B2B companies have acquired a customer through LinkedIn paid ads (HubSpot, 2018).
- LinkedIn is 277% more effective than Facebook at generating leads (HubSpot, 2018).
- LinkedIn has more than 645 million users, 45% of whom are decision-makers.
Our LinkedIn Strategy
1
TARGETING
Identification of prospect "types" and of target compagnies
2
BRANDING
Personnal branding creation as well as content creation and profil optimization
3
AUDIENCE
Add target relationships
4
CONVERSION
Creation and execution of lead conversion strategies
5
CONTENT
Creation of content strategy