Social Selling: Boost your Business Opportunities and Sales Funnel

Social Selling


In a B2B context, social selling refers to the set of practices that use professional social networks for sales development.

Why is social selling essential?

Because 91% of executives consider LinkedIn their first choice for professionally relevant content and 85% of millennials use social media to search for products and services for their companies.

Today, 73% of B2B buyers are millenials. Thus, their influence on B2B purchasing decisions will only increase as they undertake more important roles and leadership positions along their career path.

When looking for B2B products or services for purchase, the majority of millennials (56%) indicate that digital channels such as search engines, supplier websites and social media are the most important channels to search for new products and services.


Linkedin considered most effective for B2B lead gen

80% of social media B2B leads come from LinkedIn

Linkedin 80.33%
Twitter 12.73%
Facebook 6.73%
Google + 0.21%

The importance of LinkedIn

  • 75% of B2B buyers use social media to support their purchasing decisions (HubSpot, 2017).
  • 80 % of B2B leads from social networks come from LinkedIn.
  • 45 % of marketers won customers thanks to LinkedIn (Quick Sprout).
  • 65% of B2B companies have acquired a customer through LinkedIn paid ads (HubSpot, 2018).
  • LinkedIn is 277% more effective than Facebook at generating leads (HubSpot, 2018).
  • LinkedIn has more than 645 million users, 45% of whom are decision-makers.

Our social selling expertise and B2B leads generation

At PH+V Digital, we help your company harness the full potential of LinkedIn.

Using LinkedIn intelligently allows us to combine business with pleasure: we quickly generate opportunities for your sales teams while developing a network of hyper-qualified prospects from which we can extract ultra-reliable data. Believe us, this will greatly increase your marketing ROI!

Our formula

Our approach is based on strategy, technology and training. When we help B2B business developers use LinkedIn optimally, we work with them throughout the entire process, from target identification, to lead generation, to content creation.

Our main elements

The elements of our B2B sales ecosystem easily integrate within your existing digital infrastructure to optimize the ROI of your CRM and AMB strategies. You can therefore use our solutions without having to make any major changes to your existing systems, whether it is your CRM, ERP, CMS, etc.

Our LinkedIn Strategy

Identification of prospect "types" and of target compagnies
Personnal branding creation as well as content creation and profil optimization
Add target relationships
Creation and execution of lead conversion strategies
Creation of content strategy

To find out more, don't hesitate to book your free consultation with one of our strategists now!